Congratulations to Susan Wojcicki, Youtube’s new CEO. It’s great to hear another female CEO taking her rightful place in big business. We also share some great advice on defining your mission in business, and discover online feminist campaigns that are making a difference.

1.  Why you need a mission statement and 5 CEOs who share theirs

Do you have a personal mission statement?  Companies use mission statements to drive their agendas, defining who they are and their ultimate goals in one or two sentences.  As aspiring businesswomen and entrepreneurs we should all consider creating a personal mission statement to help us establish what direction we want our careers to take, and to help guide our professional decisions.  William Arruda, author of Ditch, Dare, Do: 3D Personal Branding for Executives, offers a fantastic template to help you write your mission statement and define your personal brand with clarity and confidence.  He suggests we link these three elements: “The value you create + who you’re creating it for + the expected outcome”.  Get more tips on mission statements from five famous CEOs who share their very own.

2.  Susan Wojcicki is YouTube’s new CEO

Did you know that over one hour of video is uploaded to YouTube every second? That comes to an impressive 60 hours of video every minute, with over 4 billion videos viewed per day.  There is no denying that YouTube is one of the world’s biggest online networks, and the people running the show yield an incredible amount of power and responsibility.  For this reason, Woman.com.au has been celebrating the appointment of Susan Wojcicki as YouTube’s CEO.  Wojcicki’s career in tech took off when she became Google’s 16^th employee, and hasn’t slowed down since.  Read more about Susan Wojicicki’s appointment as Youtube CEO.

3.  Online feminist campaigns powered by social media are making waves

On the subject of technology, have you noticed how effective social media has become in political campaigns?  Women all over the world have recognised its incredible power and have harnessed it to make their voices heard.  The proof is in the success of digital campaigns against sexism, including a campaign against Disney that forced them to withdraw children’s t-shirts which reinforced gender stereotypes.  Other massive successes include bloggers turning President Obama’s attention to the epidemic of sexual violence occurring on US university campuses, and online activists pressuring Facebook to take action on gender-based hate speech.  Check out the top 23 online feminist campaigns and the impact they have made.

You might also like

• How To Find A Co-Founder For Your Start-up
• “Mumpreneur”: Fitting or Condescending?
• Women On A Mission: Politics, Startups, Soccer and Saving The Planet
• Aussie Moya Dodd takes an executive seat at FIFA
• Feminists Aren’t Haters
• Influentual Women In Business Tackle Key Issues